Ilén Zazueta-Hall

Product + UX Leader

Bringing design, engineering and business teams together to build smarter, more connected solutions.

Key Skills

  • Strategic Planning
  • Building Teams
  • Roadmap & Portfolio Planning
  • Product Design & Development
  • Program Management
  • Product Marketing
  • Startups
  • Applied AI/Machine Learning
  • IoT/Connected Devices

Product & UX Experience

Bidgely - Mountain View, CA

VP, Product

September 2018 - Present

Re-building product management and UX team organized around applications and users served.

Coaching and mentoring internal transfers to PM from Data Science and Strategy & Growth teams.

Bringing fresh perspective to established product; revisiting role of platform and data science in expanding addressable market. Hands-on product management of B2B2C solution including customer journey mapping and user testing.

Exponential Machines - Berkeley, CA

Director, Product

May 2017 - September 2018

Generated roadmap for machine learning platform through iterative solutions development for Global 500 clients.

Defined and scaled process for client engagement from pre-sales discovery, through client-onboarding, team formation and project execution.

Provided technical and business insight at every level of the customer engagement; guided agile practices of software development teams and represented company to client executives.

Enphase Energy - Petaluma, CA

Senior Director, Product Management

April 2013 - May 2017

Defined product roadmap and coordinated design, execution, and launch of energy management hardware and software products for residential product portfolio.

Led product management, product marketing and UX teams for residential systems and energy management.

Collaborated with CSO, CTO and Business Development to define connected home strategy and identify ecosystem partners. Developed 3-year product transformation strategy for evolution of HW component-based approach into an integrated home energy platform.

Principal Product Manager

March 2012 - April 2013

Built and managed Agile product owner team including user experience and interaction design; Introduced mobile-first design practice for cloud software. Mentored new product managers.

Developed new products and partnerships such as revenue grade energy metering solution, integrating partner-sourced meter with Enphase’s gateway and cloud-based monitoring solution

Sr. Product Manager, Software

September 2010 - February 2012

Product Owner for embedded and cloud software teams. Designed and launched mobile app for onboarding and system commissioning.

Salesforce.com - San Francisco, CA

Sr. Product Manager, Web

August 2009 - August 2010

Leader for marketing organization transition to agile methods, coordinating an "all-in" effort across 9 marketing teams

Spearheaded identification and implementation of key technologies for customer acquisition and conversion such as geolocation and social media integration

WorkingPoint Inc. - San Francisco, CA

Sr. Product Manager

December 2007 - August 2009

Defined product strategy and facilitated execution for workingpoint.com, a multi-tenant SaaS invoicing, bookkeeping and CRM system for the Very Small Business (VSB) market. Over the course of 12 months established new business model, architecture and feature set and re-launched under new brand.

Hands-on definition of new product features and enhancements from market research, competitive analysis, win/loss analysis and user research.

MarketLive Inc. - Petaluma, CA

Sr. Product Manager/Information Architect

February 2005 - December 2007

Managed full product life cycle--from strategic planning to tactical implementation--for the MarketLive ecommerce platform. As Product Owner for Rapid Applications Development team, piloted user-centered design and agile development methodologies. Team delivered 200% of anticipated functionality in first 6 months.

Other Experience

LeapFrog Enterprises, Inc. - Senior Manager, Developer Studio Programs

Snowball.com - Software Development Manager, Publishing Systems

IGN Entertainment, Inc. - Software Engineer.

Tools & Methods

Atlassian Suite (Jira, Confluence), Balsamiq, Axure, Sketch, Marvel, Google Analytics, Invision, Mixpanel

Lean, Scrum, Kanban, User Centered Design (UCD), Journey Mapping, A/B testing, rapid prototyping

Education

BA, Humanities, New College of Florida

Patents

Grant: Method and apparatus for smart climate control - US 8620476 B2

Application: Method and apparatus for distributed generator lifecycle management - US 20110106654 A1

Application: Method and apparatus for energy data visualization - US 20140210845 A1