M: 707 332-8646
www.linkedin.com/in/ilenzh
ilen@ilen.info
Ilen Zazueta-Hall
Product + UX leader bringing together design, engineering and business teams to build smarter, more connected solutions.

PRODUCT EXPERIENCE
Bidgely, Mountain View, CA
SEP 2018 - APR 2019
VP, Product
As member of executive team, led UX and product management for AI startup helping power utilities in 12 countries engage with their 15 million users. Redefined role of platform and data science in expanding addressable market. Coached and mentored product managers including internal transfers to PM from Data Science and Growth teams. Hands-on product management of B2B2C solution including customer journey mapping and user testing.
Exponential Machines, Berkeley, CA
MAY 2017 - SEP 2018
Director, Product
Defined roadmap for machine learning platform through iterative prototyping and solutions development for Global 500 clients. Scaled process for client engagement from pre-sales discovery to project execution. Provided technical and business insight at every level of customer engagement: guided agile practices of software development teams and represented company to client executives.
Enphase Energy, Petaluma, CA 
SEP 2010-MAY 2017

Sr. Director, Product Management
Led product management, product marketing and UX teams for residential systems and energy management post-IPO. Developed 3-year product transformation strategy for evolution of product-based approach into an integrated home energy platform.
Principal Product Manager
Expanded monitoring to 375,000 homes in 95 countries.  Built Agile product owner team including UX and interaction design. Introduced mobile-first design practice for cloud software. Mentored new product managers. Defined API strategy and pricing. 
Sr. Product Manager, Software
Product owner for embedded and cloud software teams. Designed and launched mobile app for onboarding and system commissioning.
Salesforce,  San Francisco, CA
AUG  2009 - AUG 2010
Sr. Product Manager
Spearheaded identification and implementation of key technologies for customer acquisition. Leader for marketing organization transition to agile methods, coordinating an "all-in" effort across 9 marketing teams.
Working Point, San Francisco, CA
DEC 2007 - AUG 2009
Sr. Product Manager
Established new business model, architecture and relaunched multi-tenant SaaS bookkeeping system for small businesses under new brand. 
MarketLive, Petaluma, CA
FEB 2005 - DEC 2007
Product Manager
Managed full product life cycle for e-commerce platform. Piloted user-centered design and agile development methodologies. Team delivered 200% of anticipated functionality in first 6 months.  
ADDITIONAL EXPERIENCE
LeapFrog Enterprises, Emeryville, CA 
Sr. Manager Developer Studio Programs
Snowball.com, San Francisco, CA 
Development Manager

IGN Entertainment, Brisbane, CA 
Software Engineer 
SKILLS
​	Building Teams, Roadmap & Portfolio Planning, Product Strategy, Product Design & Development, User Experience Design, Product Marketing, Applied AI/Machine Learning, IoT/Connected Devices
TOOLS & METHODS
User Centered Design, Design Thinking, Journey Mapping, A/B testing, Prototyping, Balsamiq, Axure, Sketch, Marvel, Invision, Figma, Google Analytics, Mixpanel, Looker, Lean, Scrum, Kanban, Jira, Confluence
PATENTS

Grant: Method and apparatus for smart climate control - US 8620476 B2 

Application: Method and apparatus for energy data visualization - US 20140210845 A1 

Application: Method and apparatus for distributed generator lifecycle management - US 20110106654 A1 
EDUCATION
BA, Humanities — New College of Florida, Sarasota FL